In 2020, the retail ecommerce sales value in China amounted to around $2.3 trillion, up from 1.8 trillion the previous year. This year, for the first time anywhere, the majority of retail sales for the entire country will transact online. This revenue opportunity continues to lure retailers around the world, looking to tap into the fast-paced growth.

However, selling online in China raises unique challenges. In this podcast we get the inside view from local market experts, Hylink. Ying Tiun, Digital Director, gives advice on selling via marketplaces like TMall, dealing with firewalls, tapping into social and live commerce and much more.  As China's influence on ecommerce grows, this episode is essential listening.