Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, as well as co-founder of Theta Equity, a next-generation data analytics firm.  Much discussion about Customer Lifetime Value (CLV), the concept that has animated Pete’s academic career and business endeavors.  Pete’s fascination with numbers and data leads to an array of other subjects – baseball player performance, the sales trajectory of hit records, and even the serial numbers on dollar bills.  The hosts and Pete trade notes on what their “walk-on” music would be, a topic that exposes stadium rock as a rare gap in Andy’s range of expertise.  If you think Charlie responds to this discovery with grace and restraint, you must be new around here.