Build a Better Agency Podcast

Episode 85: The Top Agency Trends of 2017 (Part 1), with Drew McLellan.


Listen Later

Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew's unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today. AMI works with agency owners by:

  • Leading agency owner peer groups
  • Offering workshops for owners and their leadership teams
  • Offering AE bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog "One of 10 blogs every entrepreneur should read."

What you'll learn about in this episode:
  • Why agency owners are confident again and why new business is easier to come by right now
  • The trend where talent inside agencies has become a scarce resource
  • What to do about having to hire underskilled employees
  • The challenge of providing clients with the right data
  • Having an answer when clients ask agencies about diversity
  • Opportunities for agencies with old school media
  • Why you have to be great at marketing automation
Ways to contact Drew McLellan:
...more
View all episodesView all episodes
Download on the App Store

Build a Better Agency PodcastBy Drew McLellan

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

285 ratings


More shows like Build a Better Agency Podcast

View all
The Knowledge Project by Shane Parrish

The Knowledge Project

2,671 Listeners

Startups For the Rest of Us by Rob Walling

Startups For the Rest of Us

699 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,834 Listeners

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies by Jason Swenk

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

123 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,935 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,252 Listeners

Built to Sell Radio by John Warrillow

Built to Sell Radio

209 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

259 Listeners

My First Million by Hubspot Media

My First Million

2,647 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

188 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

355 Listeners

The Morgan Housel Podcast by Morgan Housel

The Morgan Housel Podcast

1,034 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

158 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners

Beyond The Prompt - How to use AI in your company by Jeremy Utley & Henrik Werdelin

Beyond The Prompt - How to use AI in your company

56 Listeners