Everyone seems obsessed by headless commerce Acronyms like PWA and SPA are common but we often find the non-tech audience doesn’t fully understand the implications, or know what impact this approach to the frontend can have on site speed and performance. In this episode we speak to an expert who has helped many retailers through the transition to headless commerce. Tom McCaul is the founder and CEO at leading Magento agency Tom&Co, who have built B2C and B2B ecommerce sites for brands including Agent Provocateur, Oliver Bonas, RHS and Topps Tiles.