In this episode, Jim Beaver sits down with Matt Martelli for a deep dive into one of the most unconventional careers in modern motorsports. From growing up in Parker surrounded by legends, to grinding his way into trophy trucks, to accidentally becoming one of off-road’s most influential broadcasters and marketers, Jim’s story is a masterclass in hustle, timing, and staying connected to the culture that raised you. Jim talks about building his first trucks from scratch, learning the media game before anyone else was paying attention, launching his own radio show out of thin air, and turning it into a nationally syndicated platform that’s connected off-road to NASCAR, NHRA, IndyCar, Hollywood, and beyond. He breaks down his first big break with Red Bull Global Rallycross, the rise of Star Car, his relationships with icons like Ken Block and Travis Pastrana, and the B2B backbone that actually keeps motorsports alive. This is a wide-open conversation about racing, media, culture, sponsorship, eSports, and the future of off-road — told by someone who’s been in every corner of it. If you care about where the sport is headed, or how to build something from nothing, this episode is required listening.