UI Breakfast: UI/UX Design and Product Strategy

Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop


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This is a special behind-the-scenes episode with Claire Suellentrop, one of my co-founders for Userlist.io (alongside Benedikt Deicke). We share our co-founder story, product strategy, and the initial research process. You'll learn how to do a brand sprint exercise, how to run customer interviews, and how to transform your data into product insights.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes
  • Userlist.io — the new SaaS product we're talking about, co-founded by Jane, Claire & Benedikt
  • Love Your Customers — Claire's website
  • Websites that Convert — Claire's book
  • Forget the Funnel — free SaaS marketing workshops (Claire's training project with Georgiana Laudi)
  • Tiny Reminder — Jane's previous SaaS product (now acquired by Nusii)
  • Intercom, FullStory — SaaS products we're mentioning
  • The Three-Hour Brand Sprint — an article by Jake Knapp that we used to conduct our brand sprint
  • FemtoConf — a conference for self-funded software companies in Darmstadt, Germany
  • Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
  • Calendly, Zoom (or Skype), Rev — tools to faciliate customer interviews
  • Amy Screams at Software — Amy Hoy's podcast recording that we transcribed and used for research
  • Sweep — Amy Hoy's new SaaS product
  • Follow Claire, Benedikt, and Userlist.io on Twitter: @ClaireSuellen, @benediktdeicke, @Userlistio
  • Today's Sponsor

    This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

    Interested in sponsoring an episode? Learn more here.

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    UI Breakfast: UI/UX Design and Product StrategyBy Jane Portman

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