The internet, and its content, has become as precision-tooled and refined as a jet fighter—or a rendering engine. In this illuminating podcast, VFX writer and editor Ian Failes talks about creating articles and videos for an audience which is bombarded with information from the moment they wake up.

He and Chris talk at great length about the success of the CG garage podcast, what it means to be Fireballed, and how press releases have reshaped journalism. For video producers among you, Ian and Chris also share some secrets to making amazing filmed content. Newman from Seinfeld even gets a mention, which surely doesn't happen enough these days.

Vfxblog, Ian's site [https://vfxblog.com/] Masters of FX, Ian's book [https://www.amazon.com/Masters-FX-Geniuses-Special-Effects/dp/1138845965/ref=sr_1_1?ie=UTF8&qid=1478277617&sr=8-1&keywords=masters+of+fx]