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In this episode, Cole and Gavin welcome Jeremy Morillo from Stanley Stella to discuss the brand's unique approach to sustainable fashion, their entry into the American market, and the challenges and strategies involved. Jeremy shares insights on the importance of quality and sustainability in apparel, the sourcing process of organic cotton, and the evolving trends in the industry. He emphasizes the significance of building relationships with customers and adapting to their needs, as well as the importance of sampling programs to showcase the quality of their garments.

Chapters00:00

Introduction to Stanley Stella and Inktavo Promotions03:03

The Unique Selling Proposition of Stanley Stella05:58

Navigating the American Market: Challenges and Strategies08:50

Understanding the Customer Base and Market Positioning11:57

Sourcing and Sustainability: The Journey from Cotton to T-Shirt15:00

Trends in Apparel: Colors, Styles, and Market Adaptation18:01

Personal Journey: Transitioning to Stanley Stella20:55

Sales Strategies: Building Relationships Over Transactions23:57

Sampling Programs and Customer Engagement