David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of 7 books including the best-selling “Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection” and “Networking in the 21st Century: Why Your Network Sucks and What to Do About It.” Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy. He helps them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.  

What you’ll learn about in this episode:

• Why you can’t rely on referrals for new business
• Networking: why it’s relational -- not transactional
• How to build your network so it's stronger and serves your business better
• Why size matters in your network -- and why not every connection has to be a strong one
• Leveraging the social capital you create and making the ask at a time where you don’t come off as desperate
• How to build and nurture relationships
• Why young professionals really need to work on building their network
• The power of the one-on-one and taking the opportunity to build deep relationships with people
• Making sure social media is actually in service of your network building
• Why the way we sell has to change in response to the change in the way people buy
• How to sell by being the expert and guiding people through the information they already have
• Using thought leadership to position yourself to be the one people turn to for help
• Why you should aim to be a micro-influencer for a specific niche instead of trying to influence a broad topic (like marketing, PR, digital, etc.)

Ways to contact David Fisher:

• Website: davidjpfisher.com
• Twitter: @dfishrockstar
• LinkedIn: www.linkedin.com/in/iamdfish
• Books: www.amazon.com/David-J.P.-Fisher/e/B00SF5CXQQ/

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!