In a world where trust in institutions and in news is falling and the role of influencers is growing, finding the connective tissue between you and your audience is key to, well, connecting. 

To establish a rapport, which can if nourished, lead to trust, which can lead to a genuine connection. And for the creator to go further, to push deeper, to find meaning and bearing in places we as consumers or readers or listeners might not otherwise look or expect, like in local news or video game reviews or recipes.

I think that matters a lot. We’re not only losing trust but feeling that loss. With so much coming at us, we notice and feel a lack of connection, we feel adrift and unmoored. I am moved by people whose work and art I can connect with, whether I’m seeking it out or not.

Because connection matters. Who we get our COVID information or our weather forecasts from matters, but also who helps us understand where we can find comfort, and why.

My guest today is Swapna Krishna.

Swapna is a writer and journalist covering space, science, tech, and pop culture. She writes everywhere from Fast Company to StarWars.com, from StarTrek.com to Business Insider, the LA Times, Bitch Magazine, Bustle, Mental Floss, and more.

She’s appeared on a million excellent podcasts, at Comic-Con, and is the co-host of her own show, the Desi Geek Girls podcast, and the new host of PBS’s show Far Out.

Swapna often writes some of the most empathetic tech and pop culture commentary on the web. She has this unique ability to say “this is what this big thing means to me” and make you feel like “yes, me too!” or “Wait I didn’t think about that”.

We have very different backgrounds and lives but I trust her writing and thoroughly enjoy her new show, and her efforts to try and meet people where they are, on science issues and pop culture fandoms big and small.

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INI Book Club:

• Sword Stone Table by Swapna Krishna and Jenn Northington
• Stay tuned for Roshani Chokshi's new book
• Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

Links:

• Follow Swapna on Twitter and Instagram
• Follow Swapna on TikTok
• Watch PBS Terra's Far Out on Youtube or their website
• Listen to and follow Desi Geek Girls
• Check out NASA Social

Follow us:

• Subscribe to our newsletter at newsletter.importantnotimportant.com
• Follow us on Twitter: twitter.com/ImportantNotImp
• Follow Quinn: twitter.com/quinnemmett
• Edited by Anthony Luciani
• Produced by Willow Beck
• Intro/outro by Tim Blane: timblane.com
• Artwork by Amrit Pal