In 2003, Eric Maddox collected the intelligence which led to the exact location of Saddam Hussein—the Ace of Spades in the infamous Deck of Cards. His technique shaped the future intelligence collection for the military and civilians around the world.

Today, he shares that technique—empathy-based listening—with people and companies around the world as an inspirational speaker, author, consultant, and negotiator. Empathy based listening teaches that trust is the most important element in all relationships. When you have trust, you turn clients and customers into champions and advocates. You gain and maximize influence. There is no other skill needed more to improve every aspect of your personal and professional life.