Erica Davis, Co-Founder and CEO of The Sip
As an Oakland native, Erica made it her mission through The Sip to give back to the city that gave her so much. When she founded The Sip, she also created the Take a Sip, Give a Sip give-back initiative. Every purchase from The Sip funds access to clean water for women and children in need through the East Oakland Community Project (EOCP), a multi-service, multi-facility organization providing emergency and transitional housing in Alameda County. The Sip has provided more than 5,500 gallons of water - and counting! Erica is passionate about changing the way alcohol is marketed to women, and advancing visibility and opportunity for Black founders in the wine industry (where less than 1% of winemakers and owners are Black). She puts this passion to practice with The Sip, which allows women to explore their palate in a judgment free zone without breaking the bank. Prior to founding The Sip, Erica served as the Director of Content and Director of Merchandising at Darby Smart, up until the brands acquisition. She also completed Gap Inc.s intensive cross divisional Retail Management Program, equipping her with the deep knowledge of brand management, consumer insights, product development, supply chain management, revenue/cost forecasting, trend analysis, commodities negotiation, quality control - skills she put to valuable use when founding The Sip. Erica is a graduate of the University of San Francisco and alum of Alpha Kappa Alpha, the first intercollegiate historically African American sorority. She is passionate about entrepreneurship, product development and her family, and enjoys a great glass of Laurent Perrier while watching the Real Housewives of Potomac (guilty, but not so guilty pleasure).

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