AAAAAAAAAND... ACTION! We're talking with Erik Naftal, the man behind Action Engineering, the best screen printing accessory manufacturer in the game. He grew up in this industry, and has only ever had his sights on continuing to push it forward. Topics of discussion include: Supply chain, high sales and low profits, investing in efficiency, trial & error, R&D, where their ideas come from, challenges in developing new products, and what their biggest flop was.