When it comes to horse tack, the curb strap is a relatively overlooked piece of equipment. Erin Christopher, a barrel horse trainer from Georgia, asked herself: "How can I make these better?"

After asking herself this question, Christopher sprung into action. Her first protype was made with materials from Hobby Lobby and a leather shop. These days, her patented curb straps are nearing large scale production.

From rodeo arenas to training pens, Boca Brand's innovative, rider-tested curb straps are making waves- even being utilized by three barrel racers at the 2024 National Finals Rodeo. Erin shares the story behind the brand, how it all started, and why passion and practicality drive everything she does.

Whether you’re a weekend warrior or a seasoned competitor, you won’t want to miss this conversation about horsemanship, entrepreneurship, and building a brand from the barn up.

Tune in to hear:

- What makes BOCA straps different

- How Erin turned an idea into a booming business

- Advice for aspiring equine entrepreneurs

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Instagram: @breakingthebarrierpod

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Website: https://bocabrand.com/pages/which-boca-curb-do-i-need