U.S. Farmers & Ranchers Alliance CEO Erin Fitzgerald discusses how today's farmers "Honor the Harvest" and how food retailers can support the initiative in store and in their promotions.

Food News of the week: 
•Rotterdam's Merwehaven harbor is home to the world's first floating dairy farm 
•Transparency comes to Thanksgiving as brands offer traceable turkey programs via blockchain to consumers 
•Post Hurricane Update: Farmers feeling the pain as rising costs and lower prices put further pressure on operations 
•Robots as "cattle drivers" improve animal welfare and employee safety

Farmer of the week: Emily Buck, Ph.D., Ohio Crop and Sheep Farmer and Professor at Ohio State University joins us to discuss soil erosion, pesticide runoff, the Conservation Reserve Program and her recent discussions with retailers at Groceryshop.

Special guest: Zia Daniell Wigder, co-founder and Chief Global Content Officer at Groceryshop joins us now to share why it is important for farmers and ranchers to be included in the discussions with grocery and e-commerce retailers.