HUNGRY.

Espresso: Rory Sutherland - The Fatal Mistake of Being Too Process Driven


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šŸš€ Is talent about flow or grind? In this clip, Rory Sutherland unpacks the myth of ā€œeffortless geniusā€ — from Mozart’s fluency to Beethoven’s brute force, and Da Vinci’s four-hour bursts of brilliance. He draws a striking line between creative process and intelligence strategy, showing how the best breakthroughs — in art, advertising or espionage — often come outside of the process, not from within it. From Tarantino’s poolside scribbles to Bletchley Park’s eccentric hiring methods, Rory argues that distraction isn’t procrastination — and that forcing creativity into procedural neatness is a fatal error. 🧠 ON THE MENU: šŸŽ¼ Mozart vs Beethoven: effortless genius or deep wells of work? šŸ–‹ļø Did Shakespeare really write without blotting a word? šŸ“š Why judging talent by output might be the only thing that matters 😵 ADHD, flow states, and Rossini’s lazy brilliance šŸŽ¬ Tarantino’s 4-hour rule — and the power of soft creativity šŸ› Why Archimedes didn’t have the idea in the bath — but getting into it šŸ“¦ Stacking the dishwasher as a gateway to insight šŸ•µļøā€ā™‚ļø Bletchley Park’s ā€œhire first, define laterā€ philosophy šŸ“Š Why hierarchical structures fail in pattern recognition work šŸ” Intelligence as creativity: GCHQ, Turing, and flexible working 🚫 The danger of defining success too early in creative or investigative work šŸ”“ How repetition made Enigma codebreaking possible Essential viewing for creatives, founders, and anyone who’s ever been told to ā€œtrust the process.ā€Ā 



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