You’d think that -- considering we just spent two years building our new What Can I Do? app -- that I’d have a really good answer for why we were doing it in the first place.

But I didn’t. Not until about a week ago.

I knew, of course, the practical reasons why it needed to exist, and I had a good idea of what I wanted it to look and feel like.

I knew it was the natural evolution and a significant missing piece of our work.

But I had never really interrogated myself to understand why I was so hell-bent on building an app -- a tool -- that gathered all the action steps we’d researched over the years, and made them accessible to anyone across the world, anytime they wanted or needed them.

• Get more news, analysis, and Action Steps at importantnotimportant.com
• Support our work and become a Member at importantnotimportant.com/upgrade
• Get our merch
• Got feedback? Email us at [email protected]
• Follow us on Twitter at @importantnotimp
• Follow us on Threads: www.threads.net/@importantnotimportant
• Subscribe to our YouTube channel
• Follow Quinn: on Twitter - twitter.com/quinnemmett; Bluesky - bsky.app/profile/quinnemmett.bsky.social; Threads - www.threads.net/@quinnemmett
• Produced by Willow Beck
• Intro/outro by Tim Blane: timblane.com
• Take a nap you deserve it

Advertise with us: importantnotimportant.com/c/sponsors