Estelledia

Estelledia

By Rosalie TranBusinessMarketing
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Estelledia episodes

  • How to Grow on Instagram in 2026 (The Algorithm Finally Explained)

    The Instagram algorithm in 2026 is not what most people think it is. If you want to grow on Instagram this year, you need to understand how the algorithm actually works and build a growth strategy around it. In this video I break down the Instagram algorithm explained simply, no jargon, no fluff, just what matters for real Instagram growth in 2026.


    From how the Instagram Reels algorithm rewards your content, to what gets penalised, to how to go viral on Instagram Reels, this is your complete guide to Instagram growth strategy this year. Whether you're a social media manager, a business owner, or a creator trying to get more followers on Instagram, this video covers the social media growth tactics that are actually working right now.

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    *FREE SMM GUIDE* : https://stan.store/estelledia/p/free-smm-guide  


    *BECOME A SMM IN 30 DAYS* : https://tinyurl.com/30daysmm 


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    *Chapters*

    00:00 Intro

    00:24 No Single Algorithm 

    01:14 Three Important Signals

    03:44 What’s Being Penalised 

    05:21 Audition System

    06:11 Trial Reels

    07:06 Raw Content

    08:57 Optimising For Shares

    09:24 Pick A Lane and Lock In


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    *Social Channels*

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Podcast: https://pod.link/1883307075 

    Business Inquiries: [email protected]


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    12 min
  • The Real Reason Why Businesses Fail (That Nobody Talks About)

    Most business owners don't fail because they lack talent. They fail because nobody warned them about what happens in the middle.


    In this video we're getting into the real business failure lessons that entrepreneurs don't talk about enough. From the invisible phase where it feels like nothing is working, to the identity gap, self-doubt, and the moment you're tempted to overcorrect everything you've built. If you've ever wondered why businesses fail before they see success, this one is for you.


    This is the entrepreneur advice I wish someone gave me earlier. Whether you're in the messy middle of building something or you're just starting out, these business tips will help you understand what's actually going on when things feel hard.


    Because small business failure isn't always failure. Sometimes it's just the phase before everything clicks.

    If you're on your entrepreneurship journey and needed this reminder today, save this one.


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    *Chapters*

    00:00 Intro

    00:29 Invisible Phase 

    01:40 Delayed Gratitude 

    02:15 Traditional Jobs

    03:36 Building Signals 

    05:25 Clarity

    06:01 Unstructured 

    06:54 Identity Gap

    07:28 Doubt 

    08:55 Over Correct


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    *Social Channels*

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Podcast: https://pod.link/1883307075 

    Business Inquiries: [email protected]


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    11 min
  • How to Become a Full Time Content Creator in 3 Months (Your Step by Step Plan)

    If you've ever wondered how to become a full time content creator, this is your sign that it's actually possible and this video is going to show you exactly how to make it happen in 3 months.


    Whether you're brand new to content creation for beginners or you've been dabbling for a while and haven't seen results yet, this step by step plan is going to change the way you approach your content creator journey.

    We're breaking down everything. From setting clear goals and finding your niche, to choosing the right platform, learning what actually works, and optimising your profile for growth. 


    Plus we're getting into the part everyone wants to know about: making money as a content creator and how to treat this like a real business from day one.


    This is the roadmap I wish I had when I was figuring out how to start content creation, and if you follow it, going full time on YouTube and social media is way more achievable than you think.

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    *BECOME A SMM IN 30 DAYS!*: https://tinyurl.com/30daysmm 


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    *Chapters*

    00:00 Intro

    00:30 Clear Goals

    01:46 Niche

    04:24 Platform 

    07:28 Just Post

    08:27 Learn What Works 

    09:35 Optimise Your Profile For Growth 

    12:09 Making Money 

    15:43 Treat This Like A Job


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    *Social Channels*

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Podcast: https://pod.link/1883307075 

    Business Inquiries: [email protected]


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    19 min
  • How to Make Your Content Stand Out and *Actually* Convert (Yellow Font Epidemic)

    If your content looks good but isn’t converting, this is why.


    In this video, I break down what I call the “yellow font epidemic” where everyone’s content starts to look the same, and as a result, no one stands out. I walk through why this kills your conversions, from lack of clear outcomes to weak positioning, no real strategy, and copying what already exists.


    I also share what actually converts, and how to shift your content so it stands out, builds authority, and drives real results.

    If you’re a content creator or social media manager trying to improve your content strategy and get better conversions, this is for you.


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    *Chapters* 

    00:00 Intro

    00:32 What Is The Yellow Font Epidemic 

    01:06 Examples

    01:48 Why This Is A Problem

    03:14 Not Converting 

    04:01 No Clear Outcome

    04:37 Not Presenting Yourself As An Authority 

    05:21 No Strategy 

    06:52 Copying Someone Else 

    07:41 What Actually Converts


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    *Social Channels*

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Podcast: https://pod.link/1883307075 

    Business Inquiries: [email protected]


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    *BECOME A SMM IN 30 DAYS* ⁠https://tinyurl.com/30daysmm⁠  


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    10 min
  • How You’re Actually Going To Find Clients As A Freelancer

    If you’re struggling to find clients right now, this is exactly how I’d approach it.


    I go through the real ways you can start getting clients as a beginner, from building a portfolio that actually makes sense, to leveraging mutual connections and reaching out in a way that doesn’t feel forced. I also talk about cold outreach, content marketing, and how putting yourself out there can bring in opportunities you didn’t expect.


    We also get into freelancer platforms, building a personal brand, collaborations, and even working with local businesses, because sometimes the opportunities are a lot closer than you think.


    If you’ve been overthinking how to get clients, this will help simplify it for you.


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    *Chapters*

    00:00 Intro 

    00:56 Portfolio 

    04:31 Mutual Connections 

    05:40 Cold Outreach 

    07:23 Content Marketing

    09:21 Freelancer Platforms 

    11:16 Personal Brand

    12:33 Partnerships & Collaborations

    13:34 Local Businesses


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    *Social Channels*

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Podcast: https://pod.link/1883307075 

    Business Inquiries: [email protected]


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    *BECOME A SMM IN 30 DAYS* https://tinyurl.com/30daysmm  


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    16 min
  • How To Become A Social Media Manager With No Experience In 2026 (High Level)

    *BECOME A SMM IN 30 DAYS* https://tinyurl.com/30daysmm 


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    If you've been thinking about becoming a social media manager but have no idea where to start, this is the video for you. Social media management is one of the most in-demand skills right now and the best part is you don't need a degree or years of experience to get going.


    In this video I walk you through everything from what social media management actually looks like day to day, how to learn the basics, choosing your niche, building your offers, finding clients and setting boundaries that protect your time. This is the full picture, no fluff.


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    *Chapters*

    00:00 Intro

    01:01 Why You Should Be A Social Media Manager 

    03:35 What We Do

    04:42 What We Aren’t

    05:50 Learn The Basics 

    08:29 Niche 

    09:27 Business Page 

    10:14 Offers

    13:07 Findings Clients 

    14:06 Boundaries


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    *Social Channels*

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Business Inquiries: [email protected]


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    16 min
  • How To Create A Social Media Strategy (Step By Step)

    Social media without a strategy is just posting and hoping.


    In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing.


    We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break down content pillars, posting cadence, growth strategy, conversion funnels, and KPIs.


    This will help you improve your digital marketing, Instagram marketing, and overall online marketing with a more strategic, inbound approach.

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    *FREEBIE* Social Media Strategy template: https://canva.link/9gfya7oxpnuiiyz


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    Chatpers

    00:00 Intro

    00:43 Brand Strategy versus Social Media Strategy 

    02:10 Audit

    03:40 Brand Goals

    05:20 Platforms

    06:16 Brand Tone

    07:20 Competitor Analysis 

    09:28 Persona Research 

    11:22 Content Pillars 

    12:33 Creative Direction

    13:24 Content Formats

    13:48 Posting Cadence 

    15:28 Growth Strategy 

    17:33 Conversion Funnel

    19:15 KPIS


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    Social Channels

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Business Inquiries: [email protected]


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    *DISCLAIMER* This video is for educational purposes only. Results are not guaranteed and will vary depending on your execution, niche, and consistency. 

    22 min
  • Use ChatGPT Like This To Work Smarter As A Social Media Marketer

    Marketing can get overwhelming fast when you’re balancing content, strategy, admin, and client work.


    In this video, I share how you can use ChatGPT as a marketer to boost productivity, stay consistent, and reduce the mental load that comes with running or working in a marketing business.


    I walk through how I use it for time blocking, admin tasks, content creation, repurposing, and strategic thinking so you can get more done without feeling burnt out.


    If you’re a social media manager, content creator, or working in marketing, this will help you build a workflow that actually supports you.


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    00:00 Intro

    00:36 Marketing Can Be Draining

    01:29 Time Blocking

    03:02 Admin Work

    03:43 Preventing Creative Burnout 

    04:42 Goal Setting & Strategic thinking

    05:16 Brand Identity 

    06:41 Repurposing 

    08:00 Easier To Start A New Task



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    Social Channels

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Business Inquiries: [email protected]

    10 min
  • How To Stop Comparing Yourself To Others In Business (Tips that actually work✨)

    If you constantly feel like you’re behind in business, this is probably why.

    Comparison is one of the biggest things that slows your growth, especially online where you’re only seeing the highlight reel. In this video, I talk about why comparing yourself to others is holding you back and how to shift your mindset.


    I go through how everyone is at different stages, why your business is not the same as anyone else’s, and how pressure builds when you focus on where you “should” be instead of where you are.


    Your progress matters more than your current position.

    This is about focusing on your own growth, learning at your own pace, and defining what success actually looks like for you.


    If you’ve been feeling stuck or behind, this will help you reset.


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    Chapters

    00:00 Intro

    01:48 Comparison Online 

    03:28 Different Stages 

    04:57 Growth

    06:08 Pressure

    07:13 Your Business Isn’t The Same 

    08:28 Progress Over Current Position 

    09:34 Learning 

    10:32 What Is Your Success


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    Social Channels

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Business Inquiries: [email protected]

    14 min
  • How You’re Going To Overcome The Fear Of Becoming a Content Creator

    If you’re scared to start creating content, you’re not alone. Fear is a normal part of putting yourself out there.


    In this video, I talk through the real fears that stop people from becoming content creators. Fear of judgement, looking cringe, not being good enough, and feeling like no one will watch.


    The truth is, everyone starts here.

    I also go into the mindset shifts that helped me move past it, including how to stop comparing yourself and how to detach from your content so it doesn’t feel so personal.


    If you’ve been holding back, this is your sign to just start.


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    Chapters

    00:00 Intro 

    00:37 Fear Is Normal

    02:00 Fear Of Judgement 

    02:48 Fear Of Looking Cringe

    04:05 Fear Of Being Not Good Enough 

    05:04 No One Would Watch Your Content 

    05:39 Comparison

    06:21 Mindset 

    07:05 Detach Yourself From Your Content


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    Social Channels

    Instagram:   / https://www.instagram.com/estelledia__/  

    TikTok:   / https://www.tiktok.com/@estelledia_

    Business Inquiries: [email protected]


    10 min

About Estelledia

From the publisher's feed

The Estelledia Podcast is where we break down social media, content creation, and online business in a way that is simple and practical.