Estelledia

If you’ve ever wondered how to become a social media manager, this is my journey into social media marketing and how I turned it into a career.

I started off blogging on WordPress in the beauty space, then moved into running a foodie blog. Through that, I built content creation skills and eventually transitioned into UGC. That’s when I really saw the power of social media and the impact it can have on businesses.

From there, I stepped into social media management and eventually started my own agency, Estelledia.

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Chapters

00:00 Intro 

00:27 The Beginning 

02:41 Foodie Vlog 

04:28 Skills

05:19 UGC

06:39 UGC Learnings 

07:04 Estelledia 

10:35 Why This Matters 

11:11 My Advice 

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

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Social media is constantly evolving, and staying ahead of trends is key to growing online in 2026.

In this video, I break down the biggest social media trends shaping the industry right now. From the continued rise of short form content to the shift towards search based content, personal brands, and authentic storytelling, these are the trends every brand, creator, and social media manager needs to understand.

I also cover the growth of the creator economy, the importance of building community, and how AI tools are changing the way we create and manage content.

If you want to stay relevant and build a strong presence online, these are the trends you need to pay attention to.

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Chapters

00:00 Intro

00:34 Short Form Content 

02:00 Search Engine

03:22 Personal Brands

06:05 Authentic Content 

07:37 Creator Economy 

08:32 Community

09:52 Ai Tools

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

Starting a social media management business sounds exciting from the outside, but there are a lot of realities that people do not talk about.

In this video I share everything I wish I knew before starting my social media management business. From managing the entire workload yourself, to dealing with inconsistent income, finding clients and learning how important clarity and systems are when running your own business.

I also talk about mindset, imposter syndrome and the different stages you go through as you grow your business. Social media can make entrepreneurship look glamorous, but the truth is that building a business takes time, resilience and learning through experience.

This video is not meant to discourage anyone from starting. Instead it is here to give an honest perspective so you can go into your business journey with realistic expectations and better preparation.

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Chapters

00:00 Intro

00:36 Everything I Wish I knew 

02:02 You Have To Take On The Whole Work Load 

04:00 Inconsistent Income 

06:06 Clients Aren’t Guaranteed

07:26 Clarity Is Key

08:58 Social Media Is Fake

11:16 Opportunities 

13:12 Different Versions Of Yourself

13:56 Setting Up Systems 

14:50 Imposter Syndrome 

16:16 Mindset

17:42 What I Would Do Differently

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

In this video I share my honest review of the DJI Osmo Nano after testing it as a content creator.

The camera itself is genuinely impressive for how compact and portable it is. It is lightweight, easy to carry around and great for capturing everyday moments without needing bulky equipment. If you are someone who wants a simple camera for travel, personal memories or casual filming, this could be a great option.

However, after testing it for my own content workflow, I realised it is not quite the right fit for how I create content. While it works well for casual users, creators who rely heavily on advanced features or specific filming setups may find it limiting.

This review is not about saying the camera is bad. It is more about explaining who this camera is best suited for and sharing my honest experience using it.

If you are considering buying the DJI Osmo Nano, hopefully this video helps you decide whether it fits your needs.

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Chapters

00:00 Intro

00:29 Camera Quality

01:49 Size & Weight

02:43 Battery Life

03:47 Audio Quality 

04:38 Who the camera isn’t for

05:34 Who the camera is great for 

06:24 Camera Support

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

If you constantly struggle with what to post, content pillars might be the missing piece in your social media strategy.

In this video I break down exactly what content pillars are, why every brand and creator needs them, and how you can create your own so content creation becomes easier and more strategic.

Whether you are a business owner, social media manager, or content creator, content pillars will help you stay consistent, build authority and grow your audience online.

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Chapters 

00:00 Intro

00:46 What Are Content Pillars?

01:16 Generic Content Pillars

02:35 Custom Content Pillars 

02:57 Generic Content Pillars Aren’t Enough 

03:41 Creating Custom Content Pillars

07:46 How Content Pillars Help Content Creation 

09:30 How Many Content Pillars Should You Have 

10:12 My Own Content Pillars

12:43 Common Mistakes 

14:22 Feeling Stuck

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

In this video I share the essential tools I currently use as a social media manager and why they help streamline content creation, organisation, and client management.

These are my favourite tools as of January 2026, but the best tools often depend on your workflow. If you are starting a social media management business or working with clients, having the right systems in place can make your work much more efficient.

In this video we cover tools used for project management, scheduling content, creating designs, editing videos, managing analytics, accounting, and organising information.

Tools mentioned in this video include:

• Asana for project and task management
• Google Suite for communication, documents, and meetings
• Plann for social media scheduling
• Canva for content design
• CapCut for video editing
• Analytics tools for tracking performance
• Xero for accounting and invoicing
• Slite for campaign management and knowledge organisation

These tools help social media managers stay organised, manage multiple clients, and deliver consistent content strategies.

Estelledia focuses on social media education, content creation, and building digital businesses in the creator economy.

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Chapters

00:00 Intro

01:24 Project and Task Management 

03:25 Communication and Admin Software 

05:34 Scheduling and Planning Tools

07:50 Design and Visual Content

08:34 Video Editing 

09:53 Analytics and Reporting 

11:59 Finance and Invoicing

13:35 Campaign Management 

15:57 Password Managers 

16:55 Time Tracking

17:17 AI Tools

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]

What does a social media manager actually do?

In this video I explain what a social media manager is, what the role involves, and the key responsibilities of managing social media accounts for brands.

If you are interested in becoming a social media manager, working in digital marketing, or starting a social media management business, this beginner friendly guide will walk you through the basics.

Topics covered in this video include social media strategy, content creation, scheduling posts, analytics, client management and growing brands online.

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Chapters 

00:00 Intro

01:34 Roles of a SMM

02:58 Responsibilities for a SMM

04:45 Ownership Vs. Accountability 

05:56 What We Do

07:51 SMM Day-To-Day

09:39 What we don’t do

12:15 Skills Needed

14:46 Who is this role for

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Social Channels

Instagram:   / https://www.instagram.com/estelledia__/  

TikTok:   / https://www.tiktok.com/@estelledia_

Business Inquiries: [email protected]