ETF Prime

How are regulation and innovation reshaping the ETF industry? Dave Nadig, President and Director of Research at ETF.com, explores the latest developments, including the growing convergence of investing and gambling. Paul Baiocchi, Head of Fund Sales and Strategy at SS&C ALPS Advisors, offers an issuer’s perspective on innovation and breaks down three key market themes investors should watch in the third quarter.

Todd Rosenbluth, Head of Research at VettaFi, covers a broad range of ETF topics, including inflows that have already surpassed $1 trillion this year, growing competition in the Nasdaq-100 ETF category, and the debut of the Defiance KSM TipRanks Analyst ETF (RANK). Brian Walsh, Head of Advice & Planning at SoFi, discusses the firm’s new SoFi Social 50 Income ETF (SFYI), explains SoFi’s broader ETF strategy, and shares insights into the investment trends shaping activity across its platform.

What can 250 years of market history teach today’s investors? Meb Faber, Founder and Chief Investment Officer of Cambria Investment Management, discusses his new book, Investing in America: The Rise of a 250-Year Bull Market. He shares key investing lessons and explains why understanding market history can help investors make better long-term decisions.

Paul Marino, Chief Revenue Officer at Themes ETFs, spotlights the highly successful debut of the Leverage Shares 2X Long SPCX Daily ETF (SPCH) and the Leverage Shares 2X Short SPCX Daily ETF (SSPC). He also discusses investor education and key due diligence considerations for leveraged and inverse single-stock ETFs. Kirsten Chang, Senior Industry Analyst at VettaFi, recaps the ETF industry in the first half of 2026, highlighting key milestones and important stories reflected in the flow data. She also looks ahead to the second half of the year through the lens of recent VettaFi advisor polling data.

Zeno Mercer, Head of Robotics & AI Research at VettaFi, and Paul Baiocchi, Head of Fund Sales & Strategy at SS&C ALPS Advisors, break down the recent SpaceX IPO, upcoming OpenAI and Anthropic IPOs, MANGOS ETF filings, and the winners and losers of the AI revolution.

Goldman Sachs’ Bryon Lake discusses the firm’s recent acquisition of the Innovator ETF lineup and its broader approach to the ETF market, including ETF share classes, model portfolios, and other distribution channels. Josh Jung and Anthony Crinieri of Corgi explain the strategy behind the firm’s remarkable entry into the ETF space, highlighted by record-setting waves of fund launches.

Sylvia Jablonski, Chief Investment Officer of Defiance ETFs, discusses the first autism-focused ETF, the Defiance Autism Impact ETF (ASD), the continued growth of the Defiance Quantum ETF (QTUM), and the firm’s broader approach to ETF innovation and product development. Wayne Penello, Founder & CEO of NextGen EMP, shares the investment philosophy behind the Efficient Market Portfolio Plus ETF (EMPB), a long/short strategy that uses a proprietary algorithm to dynamically allocate across U.S. market sectors and asset classes.

Cinthia Murphy, Director of Research at VettaFi, counts down the 10 most successful ETF launches of the past decade. Ally Wallace, Global Head of ETFs at Morgan Stanley Investment Management, discusses the firm’s strategy in the rapidly evolving ETF market and highlights several funds, including the Morgan Stanley Bitcoin ETF (MSBT).

Rich Lee, Head of Program Trading & Execution Strategy at Baird, discusses index providers fast-tracking high-profile IPOs like SpaceX, along with the market structure and mechanics behind prediction market ETFs and tokenization. Doug Baker, Portfolio Manager & Head of Preferred Securities at Nuveen, breaks down the preferred securities market and spotlights the Nuveen Preferred and Income ETF (NPFI).

Dave Mazza, CEO of Roundhill Investments, goes inside the launch and rapid growth of DRAM, the fastest ETF to reach $10 billion in assets.