ETF Prime

Fidelity’s Eric Granat and Christine Thorpe spotlight the Fidelity Hedged Equity ETF (FHEQ) and the Fidelity Total Bond ETF (FBND), while VettaFi’s Todd Rosenbluth explores the rise of active ETFs, the impending ETF share class structure, and standout success stories driving the category forward.

SS&C ALPS Advisors’ Paul Baiocchi dives into key ETF trends, from active and alternatively-weighted strategies to international and thematic ETFs.  VettaFi’s Cinthia Murphy goes inside the world of S&P 500 ETFs, exploring several unique angles to the industry’s flagship products.

Tidal’s Mike Venuto discusses the latest in ETF innovation, from 351 conversions and the ETF share class structure to options-based strategies and leveraged products.  VettaFi’s Kirsten Chang offers a tour around the world of fixed income ETFs, highlighting recent flows, new launches, and under-the-radar success stories.

Alexandra Levis, Founder & CEO of Arro Financial Communications, provides an in-depth look at how ETF issuers should think about approaching marketing.  VettaFi’s Roxanna Islam breaks down some of the year’s top-performing ETFs, from international plays to precious metals.

Vanguard’s David Sharp marks the firm’s 50th anniversary, explores recent investor behavior, and highlights several new fixed income ETFs.  VettaFi’s Stacey Morris analyzes the rollercoaster year for energy ETFs.

Barry Ritholtz, Chairman and Chief Investment Officer of Ritholtz Wealth Management, breaks down the current market environment and discusses key ideas from his latest book, How Not to Invest.  VettaFi’s Todd Rosenbluth offers highlights from the 2025 etf.com Awards.

BNY’s Ben Slavin provides an in-depth look at recent ETF trading and flows, and unpacks the latest on the ETF share class structure and product innovation.  VettaFi’s Kirsten Chang highlights five noteworthy ETF launches.

VettaFi’s Cinthia Murphy looks at several surprising ETF developments from a wild week in the markets.  VistaShares CEO Adam Patti highlights the firm’s unique approach to ETFs, which includes the VistaShares Target Berkshire Select Income ETF (OMAH).

MFS, which pioneered the first mutual fund in 1924, recently entered the ETF arena with the launch of five actively managed products.  MFS’s Emily Dupre discusses the firm’s decision-making process around launching ETFs, their investment capabilities, and the role active management plays in a portfolio.  Plus, VettaFi’s Roxanna Islam assesses the ETF impact of the recent tariffs announcement.

Kristin Myers, Editor-in-Chief at etf.com, offers a preview of their highly anticipated 2025 industry awards ceremony.  VettaFi’s Zeno Mercer breaks down the recent surge in gold and international equity ETFs.