As the sole retailer and distributor of the PepsiCo brand of drinks, Etika Holdings' products are a familiar sight on shelves around the world. Yet in this age of tougher competition, volatile raw material prices, and changing consumer behaviour, how will the retailer of Pepsi, Wonda Coffee, and Goodday milk fare? We ask Etika Holdings CEO, Khalid Alvi, all this and more.

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