With massive amounts of content rolling out every day, it's easy to let pieces of content slip by that don't align with your brand strategy. In the day-to-day, this might not seem like a big deal. However, the downstream effects of this can be consequential. 

Evan Poitras, the Content Marketing Manager from Norco Bicycles, says that when a guest views your content for either the first time or one-hundredth time, it's crucial that each piece of content ladders up to support the overall brand strategy. 

Evan shares some real-world scenarios where he's seen this work and where it hasn't.  Every piece of content that gets put out helps build trust with a community. That trust can take a while to build or can come crumbling down in one post.

 

Follow Evan and Norco:

@norcobicycles

 

Produced by:

@portsideproductions

@backcountrymarketing

@coleheilborn