DATA ANALYTICS – TURNING DATA INTO DECISIONS

Agriculture advancement in terms of technology, data and human resources has grown exponentially in the past decade. Primary producers are now faced with large scale, multiple decisions that are coming at them faster than ever before. The idea of turning data into decisions encompasses the ideology of “moneyball” or “blackjack farming”; allowing farmers to have the answers to questions that have not been asked yet. Providing a decision matrix that takes the gut feeling out of farming and allows the data to drive the operations in terms of financial analysis, human resources and agronomy.

If we already know the answer to the decision, is it really a decision?