Event Experience

In this episode, you'll learn how technical production effectively merges with event planning through constructive communication and a spirit of service.

Cameron Magee shares the critical role of saying "no" as technical production teams strive to serve event planners. His journey from a young volunteer at his church to owning a national event production company informs his experience with common pitfalls in event production, the necessity of early and deep engagement with A/V teams, and the unique dynamics of managing an event from the production perspective.

Cameron is the owner of avad3, an A/V event production company he first formed from his college dorm room, that now serves nationwide events and the people who plan them.

Here's what you'll hear about in this conversation:

• Key differences between event planners and A/V technical support staff

• Career advice for professionals looking to enter technical production

• Practical tips on how to work effectively with A/V technicians

Mentioned in this episode

• Cameron Magee on LinkedIn

• avad3 Event Production

• Who Not How by Dan Sullivan

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/cameron-magee-av-event-production.

In this episode, host Rachel Moore and experts from Smyle and Bizzabo explore the fundamentals of strategic event design. The panel features professionals from Smyle — James Howitt, Director of Client Experience & Development; Sophie Hulf, Senior Creative Strategist; Nick Thomas, Technical Director; and Jacob Palmer, Producer — and from Bizzabo — Kacie Finance, Vice President of Sales.

Together, the panel discusses key pain points and priorities like defining event briefs, integrating technology, and understanding audience needs.

Here's what you'll hear about in this conversation:

• The origin and impact of Bizzabo Studios

• Critical elements of strategic event design

• How event technology supports and drives innovative event design for the future

Mentioned in this episode

• James Howitt on LinkedIn

• Sophie Hulf on LinkedIn

• Nick Thomas on LinkedIn

• Jacob Palmer on LinkedIn

• Kacie Finance on LinkedIn

• Bizzabo Studios

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-design-smyle-bizzabo-studios.

In this episode, you'll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event planning industry.

Geoff Thatcher is a creative leader who has crafted world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the new College Football Hall of Fame GAME ON! AI Experience. Whether it's a video dome in Dubai or working with the Mercedes-AMG F1 team in the United Kingdom, Geoff's work transcends borders. In 2020, he published The CEO's Time Machine that TD Magazine said "is a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.

Here's what you'll hear about in this conversation:

• The five-step Experience Model framework for planning memorable experiences.

• The importance of different roles on your experiential teams.

• Coordinating talent personalities in complex experience projects.

Mentioned in this episode

• Geoff Thatcher on LinkedIn

• Creative Principals

• The CEO's Time Machine

• Belbin Team Roles

00:00 Canned Show Intro + Custom Intro of Geoff Thatcher 00:56 Guest Interview Part 1 21:52 Guest Interview Part 2 35:04 Skill Up For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/geoff-thatcher-experiential-storytelling.

In this episode, you'll learn about content's dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy.

Nazya Ayaz leads the content strategy and development for all Catalyst's events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community.

Here's what you'll hear about in this conversation:

• How you can create audience-centric content

• How you can strategize to expand your event's market share

• How to enhance audience experiences through multisensory elements

Mentioned in this episode

• Nazya Ayaz on LinkedIn

• Catalyst

• Systems Sunday newsletter by Ben Meer

00:00 Introduction to Event Experience by Bizzabo 04:59 Get to Know Nazya: Fun Questions 06:50 Creating Impactful Event Content 14:40 Expanding Market Share and Overcoming Challenges 22:29 Final Thoughts and Farewell For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/nazya-ayaz-content-drives-revenue.

In this episode, you'll learn about the realities of our review-based economy, easy ways eventprofs can establish social proof, and how to embrace both positive and negative reviews.

As the visionary founder of Eventible.com, Ankush Gupta is spearheading a paradigm shift in professional event discovery and evaluation. With over two decades of leadership experience, Ankush is leveraging cutting-edge technology and user-generated insights to make Eventible the Glassdoor of business conferences.

Here's what you'll hear about in this conversation:

• How to leverage speakers and social media to establish social proof of your event

• How to choose marketing channels and accounts, internal and external, to promote your event's reputation

• Ways to convince your target audience that your event is worth their investment

• Why even negative reviews can be an opportunity to convert future attendees

Mentioned in this episode

• Ankush Gupta on LinkedIn

• Eventible.com

• Jeff Bezos shares about the value of negative reviews (YouTube)

• Magic Words by Johan Berger

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/ankush-gupta-event-reviews.

In this episode, you'll learn about balancing creative and logistical aspects of events, ensuring a high return on investment, and integrating experiential marketing with traditional marketing methods.

Kelly Markus is the CVO at Hunters Point.

Here's what you'll hear about in this conversation:

• Experiential vs. traditional marketing ideas

• Examples of social media and public relations campaigns

• Advice to measure ROI during and beyond event delivery

Mentioned in this episode

• Kelly Markus on LinkedIn

• Hunters Point

• Vionic and Vivaia shoes

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-markus-roi-creativity

In this episode, we'll examine the speaker lineup for today's events and how adequate preparation can lead to astronomical payoffs.

Cliff Kennedy is the Communication Success Coach at Kennedy Speech Communications.

Cliff shares his expertise about how speakers should inspire audiences, the priority we should place on speaker preparation and rehearsal, and how non-native English speakers and technical experts can be more included and successful in event content.

Here's what you'll hear about in this conversation:

• How to go from informational talk to transformational talk

• Cliff's communication success framework (5-step process)

• Better Speakers, Better Events process

Mentioned in this episode

• Cliff Kennedy

• Kennedy Speech Communications

• Brain Food Newsletter

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/cliff-kennedy-speaking-roi.

In this episode, we'll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation.

Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dremio.

Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads.

Here's what you'll hear about in this conversation:

• Stats about virtual and in-person event preferences post-COVID

• Ways to make your event stand out in a competitive market

• The importance of mentorship and community within the events industry

• The value of continuing education for event professionals and whether pursuing a CMP is worthwhile

Mentioned in this episode

• Kelly Carlsted on LinkedIn

• Kelly Carlsted on Goodreads

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/kelly-carlsted-demand-generation.

In this episode, we’ll zero in on the role of events within integrated marketing with Kelly Carlsted to understand the critical aspects of managing event revenue and demand generation.

Kelly Carlsted is the Senior Manager of Global Field Marketing and Events for Dreamio.

Kelly shares her journey and insights on why revenue-oriented thinking is essential for event planners. From blending awareness campaigns with field marketing initiatives to striking a balance between virtual and in-person events, Kelly discusses how understanding data and market positioning can help design better experiences that generate quality leads. 

Here’s what you’ll hear about in this conversation:

• Stats about virtual and in-person event preferences post-COVID

• Ways to make your event stand out in a competitive market

• The importance of mentorship and community within the events industry

• The value of continuing education for event professionals and whether pursuing a CMP is worthwhile

Mentioned in this episode

• Kelly Carlsted on LinkedIn

• Kelly Carlsted on Goodreads

For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/kelly-carlsted-demand-generation.

In this episode, we'll walk a mile in exhibitors' shoes with Adam Jones to reduce frustration and maximize value at your events.

In our own version of Undercover Boss, we examine the realities of the exhibitor experience at today's trade shows with Adam Jones. From applications consisting of hundreds of pages to a mashup of different vendors for booth activations, the trade show journey may leave much to be desired, which means we have all the opportunity to make it better in the future.

Adam Jones is the CEO and Founder of FFAIR.

Here's what you'll hear about in this conversation:

• Stats about frustration levels exhibitors experience at today's tradeshows

• Ways event planners can improve exhibitor onboarding

• Ideas to increase exhibitor retention and capture new business by delivering exceptional experiences

Mentioned in this episode

• Adam Jones on LinkedIn

• The Lean Startup

• The Five Dysfunctions of a Team

For the full transcript, mentions, and more, visit https://www.bizzabo.com/podcast/2024-event-industry-trends-webinar.