Pathology is involved in 70% of healthcare diagnosis, yet very few sales reps promote this laboratory sector. Mike and Viv discuss some of the key selling points to close Pathology accounts.

In this podcast, Mike and Viv talk to Alyssa Flores on how she has found her success in this industry. Alyssa shares her pearls of wisdom that have helped her outperform in this competitive and challenging space by working smarter, not harder.

Getting referrals is the best shortcut to grow your business. In this episode, we discuss some strategies for maximizing your referral network.

In this episode Mike and Viv share their thoughts on navigating the political conversations that inevitably occur in sales.

In this epidsode, Mike and Viv discuss the selling of the new Osteoarthritis program to physicians. This end to end program provides a complete solution for physicians to help patients suffering from chronic pain associated with osteoarthritis.

Viv is on location in this episode where we discuss another Pathology solution

In this podcast, Mike and Viv discuss the importance of keeping a CRM for your sales calls. Both of them have some useful tips and tools to help keep you organized and following though on your leads.

Viv Hudson breaks down her strategy on selling capital equipment to physicians

Robert Castaneda joins us to discuss the winning mindset to succeed in medical sales

The Electronic Health Assessment has a new subscription model. Bob Esty joins us to discuss the details.