This week, Aaron gets real about what’s really going on behind the scenes at BuildWitt. From leadership challenges to financial pressure and constant travel, he opens up about the hard parts of running a business—while explaining why the struggle is actually a sign of growth. He also clears the air on his globe-trotting lifestyle and how it fuels the mission to better serve the Dirt World. It’s an honest look at what “killing it” really means.

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To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com!