In this episode, we're covering a question submitted by a podcast listener who's a freight broker seeking advice on how to create a marketing plan with two different websites and no social media presence. Host Blythe Brumleve suggests focusing both websites on a specific niche and using cold emailing to reach potential customers. She also recommends verifying email lists to ensure they are legitimate before using them for marketing purposes, plus the reasoning behind each of these strategies. 


TIME STAMPS:

0:05 How to put it all together when it comes to your marketing plan.
1:45 Why there are more than one website?
4:08 Where do you get your cold emails? Are they purchase lists? Are they ones that you can get from an advertising campaign?
6:07 The same can be said for Hubspot. You likely have to commit to a very long-term plan with Hubspot if you have that many.
10:17 How to use Fiverr Freelancers to classify your emails into different groups.
12:35 If you have no social media presence, get started on one platform at a time.
14:07 Other marketing integrations that I would think about for your website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Ever looked at a tunnel, construction site, or warehouse and wondered how bad the internet signal must be? 

Well, if you want a good one, it's probably going to be powered by the folks over at Rajant who specialize in setting all that up. 

Rajant's Director of Sales Todd Rigby joined the show to talk about how to build internet and communication networks in some of the toughest environments using wireless mesh systems. If you're used to working outside, this is a good conversation on how that becoming more digitized to make your communications easier and smoother. 


LINKS: 

• Rajant website
• Rajant's YouTube

TIMESTAMPS:

0:05 How do you build a wireless network in the toughest environments?
3:19 People come to Rajant when they have their most difficult and challenging communication problems.
8:22 Wi-Fi has a unique issue where the farther you get away from an access point, the weaker your signal is.
19:02 The importance of having a robust communications network at the port.
26:19 What is the cybersecurity angle to all of these different connection points?
29:55 The importance of having a split judging panel at events.
35:26 What is a Rajant network?
41:09 How Rajant has transformed the IT department of a company and how it’s changed the way they work.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

This episode features freight broker Brad Clarke sharing tips on building a successful brokerage business, including the benefits of partnering with an agency like SBI Logistics for support. He provides valuable insights on communicating with carriers and customers, avoiding double brokering schemes, and leveraging email marketing. Listen to gain practical advice on starting or growing your freight brokerage.

Watch The Full Episode Here

---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.

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ABOUT THE PODCAST:

Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

"Youth and enthusiasm is probably what got me started on it."

That's a quote by the CEO of Tai Software "Mitch" Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages.

But after years in logistics and a background in computer science,  he was the perfect person to do it. Today he joins the show to talk all about it.

 QUOTABLES: 

1. "Youth and enthusiasm is probably what got me started on it."
2. "You got to balance the two and make sure that you have both a really strong technical skill set as well as really specific industry knowledge."
3. "And if you're going to tackle TMS, those two components have to go together."
4. "You know, sometimes we lose sight of what the technology is supposed to be doing and who it's supposed to be helping."
5. "You can't just build it and then use it forever. You have to continually invest in technology."

LINKS: 

• Check out Tai TMS
• Connect with Mitch on Linkedin

TIMESTAMPS:

00:05:10 Invest in technology continually.
00:10:43 Embrace brokers to add value.
00:15:27 Automate freight management tasks.
00:20:30 Focus on profitable customers.
00:26:43 Quick, painless TMS switch.
00:27:09 Efficient onboarding process saves time.
00:34:59 Streamline communication with customers.
00:38:19 Improve freight broker efficiency.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Redwood Logistics may be one of the top freight companies in the world but the software ecosystem they're building is right on par with being some of the best offerings in all of supply chain.

Not only do they have a proprietary set of software but they're the first to offer Logistics Software as a Service, aka LPass, which is the ability to plug into the same software logistics companies are already using in order to supercharge their tech stack.

Joining the show to talk about all of this is Redwood's EVP of Managed Services, Christina Ryan.  She's one of the rare ones who picked logistics as a college focus and has stayed in the industry ever since. In this convo, she's breaking down the SaaS model in freight and how you can go the custom route, use a partner with an already-built solution, or both.

LINKS: 

• Redwood Logistics website
• Connect with Christina on Linkedin

TIME STAMPS:

0:05 Christina’s background in logistics.
2:23 What are some of Redwood’s products and services?
7:08 How do you use data to better support your customers?
12:08 What kind of data does a shipper need from Redwood?
14:36 What does day-to-day look like with using Redwood Connect?
18:46 What are some of the promising areas you’re seeing with automation and AI taking hold in freight?
22:21 How artificial intelligence can be used in the freight space.
28:20 How do we get more women to work within the logistics industry?

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Platform Science has been around for years and rarely makes a podcast appearance but we were lucky to have a conversation with Luke Wachtel at Manifest: The Future of Logistics.

Luke,  SVP of Transportation and Logistics at Platform Science, joins the podcast to discuss the world of connected fleets and the technology that powers them.  Platform Science seeks to provide an app store-like experience for fleets, wherein fleets can have choice and access to the most recent technology advances with ease and convenience.


LINKS:

• Connect with Platform Science on Linkedin, Twitter, Instagram, and Facebook

TIME STAMPS

00:00:22 Connected fleets and technology.
00:08:41 Make technology easy to use.
00:09:45 Connected vehicles enable choice.
00:17:30 Eat your own dog food.
00:19:13 Connect disparate apps seamlessly.
00:26:37 Trucking technology is customizable.
00:29:19 Build your digital ecosystem.
00:32:45 Partner with OEMs to innovate.
00:37:56 Collaborate, don't compete.
00:41:45 Collaboration is key.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

The freight tech space can feel overwhelming at times with what software to invest in, what software is bullsh*t, and what software is yet to come.

That's why we've got podcast favorite and conference bestie Grace Sharkey back on the show to break down what you need to know when it comes to what's going on in the freight tech world.

LINKS

• Connect with Grace Sharkey on Linkedin
• Support Spartan Strong after the tragic events at MSU 
• Shipbob drama

TIME STAMPS:

7:12 What's on the way out in the freight brokerage space
11:24 TMS is not the answer to all of your problems.
17:32 Investing in your customers after the sell is complete
21:59 Areas that are ripe for disruption in freight
31:00 How to pitch a journalist

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, followed by need-based purchases that have dropped off, and now spiking demand and out of stocks.

In this episode, Matt Bolden, Director of Product Marketing at Kinsa, breaks down the health analytics that help brands and retailers better optimize their supply chains. Kinsa is a data insights business that gives customers the ability to determine when and where illness-related products should be purchased to target marketing, reduce out-of-stock issues, and better plan for production.

LINKS FROM THE SHOW

• Kinsa Health
• Leading Retailer Engages Ready-to-Buy Allergy Sufferers with Kinsa Insights’ Allergy Media Targeting

TIMESTAMPS:

00:03:30 Supply chain volatility persists.
00:07:30 Get ahead of illness demand.
00:14:09 Forecast illness-based demand.
00:20:13 Monitor illness in real-time.
00:26:33 Proactive illness forecasting solutions.
00:29:01 Navigate digital world easily.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Erez Agamoni, Senior Vice President of Innovation and Strategic Growth in North America at Maersk, the world's largest shipping container company, is the guest of this episode of Everything is Logistics.

Maersk has 700 ships in its fleet and handles one out of every five containers shipped by sea. Erez talks about how he came to work for Maersk, his wide and varied career, including working for an airline, a forwarding company, and IT companies, and how Maersk is innovating and transforming its operations. He discusses how the Innovation Center is working on research, development, digital transformation, data innovation, and product innovation at the 100 year old company.

LINKS FROM THE SHOW: 

• Connect with Erez Agamoni on Linkedin
• Visit the Maersk website

TIME STAMPS:
00:03:35 Innovate to stay competitive.
00:12:05 Supply chain is now famous.
00:17:52 Reduce CO2 emissions.
00:23:58 Go green across all businesses.
00:29:45 Real data drives innovation.
00:34:44 Innovate or become a commodity.
00:41:02 Predict and optimize supply chain.
00:43:17 Streamline shipping processes.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

While at Manifest: The Future of Logistics we were able to score some rad interviews and one of them we are bringing you today with a focus on the shipper point of view.

Fernish lets you rent, rent-to-own and buy single pieces of furniture and decor to full-room designs in bite-sized monthly payments for however long you’d like and in this episode we're chatting with the company's President and COO, Kristin Toth.

In this convo, we're covering: 

• How the furniture company has been able to bypass all of the supply chain issues we’ve been seeing these past months — specifically with furniture
• Fernish's business model and the circular economy
• Its b2b services for office buildings, apartment complexes and other sorts of commercial real estate

LINKS: 

• Check out Fernish website
• Connect with Kristin Toth on Linkedin

TIME STAMPS:

00:03:15 Happy accidents lead to success.
00:06:26 Furniture rental made easy.
00:11:33 Experiment and iterate.
00:22:24 Reduce furniture waste.
00:22:34 Sustainability, convenience, value.
00:33:50 Raise service bar to disrupt.
00:37:00 Grow, learn, and innovate.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.