Shipping Brine Shrimp with Mary O'Connell

In our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference. 

Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. 

It's a super fun conversation with one of the most interesting creators in freight. 

• Connect with Mary on Twitter and LinkedIn
• Subscribe to Mary's show and newsletter, Check Call

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

• Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers.

In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too. 


Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” 

That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. 

Listen to these shows next: 

• How freight companies should treat SEO
• How to stop annoying your website visitors

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process. 

But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on today's show.

• Connect with Karin Stevens on LinkedIn
• Check out the Overhaul website

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In a year of creating roadshows, we but none quite like the episode we have for you today… 

While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. 

Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry. 

The conversation was so fascinating that a crowd formed around the TV stage to include laughing and clapping. It really was a fun show to be a part of--especially surrounded by folks who you've networked with using these very same platforms in question; LinkedIn and Twitter.

• Follow Craig Fuller on Twitter
• Connect with Craig on LinkedIn–but don’t you dare DM him with a lame pitch

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing strategy. 

• Connect with Ken Kowal on Linkedin and his company, ShipStarter

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

TikTok for 3PLs with Logistoks

Sara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions.

She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. 

• Connect with Sara Graham on TikTok and LinkedIn
• Check out NFI Industries website

Listen to these shows next: 

• How to get started on TikTok
• Freightvana’s Sales and Marketing Tips for 3PLs
• Using social media to connect with carriers and shippers
• Freight broker sales training with Freight360

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

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https://www.linkedin.com/in/saracatherinegraham/

View lead

Name: Sara Graham

Email: [email protected]

Phone: 6106085510

Company Name: NFI Industries

Phonetically spell your full name (this helps me pronounce your name correctly!) 6106085510

Website URL:

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. 

Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. 

Listen to more of our "Logistics of" series: 

• The wild story of Succulent Smuggling
• The logistics of championship merchandise
• The logistics of the NFL
• The logistics of Mother’s Day flowers
• The logistics of racehorses
• The logistics of Calypso Lemonade

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. 

Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. 

Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve the farm-to-table logistics problem. 

• Check out Get Swift on YouTube, Linkedin, and their website

Listen to these shows next: 

• Wearable tech inside the warehouse with Proglove
• Making sense of economics and freight
• Bonnie Plants, PCS Software, and Detmar Logistics on the power of collaboration
• A different way to save the planet with regenerative ranching

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. 

But what if you don’t like being on camera? 

That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. 

Listen to these shows next: 

• Retention is the new recruiting
• How to work with Trucking Influencers

Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.