Udo Erasmus is a pioneer in food product development, specifically in the development of manufacturing standards of food oils, including flax oil. He’s the founder of Udo's Choice, a supplement brand and global leader in creating cutting edge health products specializing in healthy oils, probiotics, digestive enzymes, and greens. He’s also the author of, Fats that Heal Fats that Kill, & holds a Masters Degree in Counseling Psychology. Udo has impacted millions of lives by delivering his fresh message on how to achieve better health & wellbeing in his books & on his social media platforms. We discuss… 

• Udo’s background & humble beginnings as a child during WWII, as well as his experience much later (in the 1980’s) with pesticide poisoning. 

• A deep dive into the chemistry, product development, manufacturing, processing, distribution & storage of seed oils, including: Why Udo believes that seed oils are the least beneficial category of oils for human health, and how this led him to pioneer the technology to create flaxseed oil and a billion-dollar product/industry from nothing but passion, inspiration, & his desire to make a more nutrient dense product for consumers. 

• Udo’s understanding of, “Total Sexy Health,” which considers all of the elements of whole health, including mental health, presence and awareness, and more.

• Udo’s study of psychology and advice for navigating change: He delves into topics such as: Why is change so difficult? How is change rooted in our memories, related to past trauma, connected to unresolved emotions, and more? How can we better direct our attention and cultivate calmness in our life? 

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**Advice provided on this podcast should not replace medical advice provided by your physician.