The future belongs to those who learn from the past.

We are lucky that 1984 did not turn out as Orwell predicted. Nevertheless the year impacted Sales Engineering greatly. It was the year when John Care started his career in PreSales, which ultimately led him to write his book “Mastering Technical Sales”.

Since then, of course things have changed dramatically.

But it’s surprising how many things have however NOT changed. While we learn how B2B Software Sales looked like in the early days, there are still plenty of actionable take-aways on how to:

Join us on a journey across 40 years of PreSales with John Care that concludes with a look into the crystal ball: What will PreSales be like in 5 to 10 years? Are we going to be replaced by an AI, or will we still have a right to exist?

John on LinkedIn: https://www.linkedin.com/in/johncare/

Mastering Technical Sales: https://www.masteringtechnicalsales.com/

👍 Viel Spaß & Inspiration beim Zuhören wünschen dir Jan & Tim

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🥳 ARRtist Circus Berlin – das PreSales Event in DE

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🔵 Jan | 🔵 Tim