The candidate experience coordinator role is changing fast, and innovative teams are evolving it before it becomes obsolete.

Dan Seifert, Senior Director of Talent Acquisition and Experience at Marqeta, joins Shannon to discuss how to future-proof talent teams without sacrificing quality. He outlines how his team restructured this critical role, introduced monthly feedback loops, and began training team members to transform candidate feedback into strategic insights.

Dan shares how he equips his team with AI tools, the simple prompts that surface the most useful trends, and why doing this work well drives business outcomes. He also explains how coordinators can become internal influencers, and how those skills prepare them for bigger roles down the line.

Key takeaways:

1. AI as your co-pilot: Leverage AI to automate repetitive tasks, allowing your team to concentrate on crafting your company's narrative.
2. Monthly feedback for consistent growth: Regular feedback fosters a culture of expected and consistent improvement, leading to better team performance.
3. Candidate experience is a shared responsibility: Recruitment staff—coordinators, recruiters, and interviewers—all shape the candidate experience and influence hiring decisions.
4. Upskilling boosts retention: Employee development empowers growth and retention.

Timestamps: 

(00:00) Introduction

(00:18) Meet Dan Seifert

(01:58) Why AI won’t replace talent teams

(03:10) Evolving the recruiting coordinator role

(05:19) What changed at Marqeta to spark this shift

(06:07) Aligning recruiters and coordinators to the business

(07:24) Coordinators as analysts of candidate experience data

(08:41) How to hire for strategic CX roles

(10:56) Coaching recruiters with monthly CX reports

(13:46) Quarterly updates for people business partners

(18:38) Upskilling coordinators with LLMs for feedback themes

(21:00) Building influence with straightforward data storytelling

(23:50) Offer acceptance rates and what’s driving them