Diego Colosio is one of the most experienced sales executives in the cycling business today. Diego's journey spans over three decades from building frames in a small Lombardi area workshop to leading global sales for iconic brands like 3T, Cinelli, Colnago, Bianchi, and now Pinarello. 

We explore his remarkable career, the evolution of the industry and his unique perspective on leadership shaped by his philosophy of being "The owner of your face" which is, in other words, your reputation.

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