Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns. Pedersen overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the radical change in her personal life. Through her digital marketing agency, The Viral Touch, Rachel helps business owners break through the ‘glass ceiling’ of opportunity. Her campaigns bring results that change the narrative, such as achieving 7134% growth for an organic skincare company, generating $3 million in one year for a fitness company, and reaching over 12 million people for a coach. Rachel’s passion for helping others change their life stories is apparent in the energy and wisdom she brings as the founder of Social Media United, the leading online education platform for social media managers. With more than 1100 students from 70+ countries worldwide, Pedersen’s platform supports and trains students - predominantly stay at home parents, single moms, and college dropouts - how to develop and leverage their skills to become successful social media managers. Pedersen regularly impacts the world around her by raising support for 90+ single mothers and their children with food and gifts at Christmastime. She also raised funds to bring water and light to those affected by Hurricane Maria in Puerto Rico and supports Operation Underground Railroad, a non-profit dedicated to rescuing children from sex slavery.

Pedersen has landed global coverage in print and digital outlets, including the Today Show, Cosmopolitan, The Daily Mail, The Huffington Post, Funnel Magazine, and Content Marketing Institute. 

She is a proud wife and loving mother to three children.

In this episode we cover the following : 

1. What are the top 3 tips for sharing content 
2. What content does the world need to be created right now
3. What is social media 
4. Do we need to be on all social media platforms

With Podcast host: Mark Sephton

Hope you'll enjoy the episode!

Hosted on Acast. See acast.com/privacy for more information.