Let's get real. Every one of us has been there: the patient who churns, the bad review that stings, the demand for a refund. You think it's because your manual therapy technique wasn't perfect or your exercise prescription was lacking. Wrong.

In this must-listen episode, Dr. E sits down with cohost Dr. Sean Wells to dissect the uncomfortable truth about business, clinical practice, and patient satisfaction.

We pull back the curtain on two recent, personal cases where even we—the experts—had our expectations utterly torpedoed, resulting in a frustrating experience (and almost a negative review!). We dig into the core principle that governs all service-based businesses:

Negative Experiences = Unmet Expectations. Have you had similar hard learned lessons?

Untold Physio Stories is sponsored by

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