How big is the market for women’s football shirts, and why is it so complicated to buy what you want?

Matt and Maggie are here to explain, and answer your questions too. Which include this week whether leagues, teams and players should focus MORE on the personal lives and relationships within women’s football to support growing interest

They also raise the question of whether clubs should be inspired by the weekend’s record-breaking attendance at Sunderland - or taking a different strategy?

Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]

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This week Maggie and Matt answer your questions on the merits of closed leagues vs promotion/relegation, and a call to make goals smaller for the women's game (!).

The also explore whether we should be worried average attendances for the Women's Super League to date are the lowest since 2021/22, and in a world where countries and cities are shying away from hosting major sports events, why women's football tournaments are bucking

the trend.

Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

The first episode of Expected Goals is here!

Join Matt and Maggie as they discuss the mechanics of the new Barclays sponsorship renewal and what it means for women’s football in the UK; why there's a lot of noise at the moment coming from the investment groups circling women’s football at the moment; and listener questions on the relationship between women's football and betting, and Chelsea's forced fixture changes.

Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt Cutler and Maggie Murphy are delighted to introduce you to Expected Goals - a new podcast to lead the conversation for the business of women's football.

Every week they'll bring you an inside track on the stories and decisions being made in one of the fastest-growing areas of sport.

They’ll be talking investment, ownership, sponsorship deals, and just how many pies you need to sell on a matchday to cover your striker’s goal bonus.

And they will answer any question YOU want to know about the business of women’s football.

Podcasts will be released weekly on a Wednesday morning.

Learn more about your ad choices. Visit podcastchoices.com/adchoices