Storytelling is a powerful way to communicate with people - personally and in business. Knowing the fundamentals and understanding certain key strategies can make the difference when using storytelling to help clients and prospects make the right choices. 

In our last episode, featuring Linda Saldana of Seventh Wave Refreshments, she made reference to storytelling, a sales technique that Vending & OCS Nation host Bob Tullio has written and spoken about on numerous occasions over the years. In fact, he just wrote about business storytelling on March 13, 2024, in the monthly OCS operator newsletter from Vending Market Watch.

It’s not surprising that Linda brought storytelling up in the podcast – since every great salesperson is a storyteller and she has certainly been a standout for quite some time. Tullio has his own theories about business storytelling and shares some of them in this episode. He also interviewed a couple of genuine story telling experts -  Todd Dewitt and Erik Eklund – who both speak globally on the subject and offer unique perspectives on storytelling.