Alternative distribution channels and app stores are exploding onto the scene and are positioned to be the key growth drivers for mobile gaming in 2025. They offer new revenue streams—and they reshape how developers engage their audiences, optimize their growth strategies, and build trust in a more open ecosystem. Significantly, players also have a huge appetite for alternatives, especially if they offer more choice and less friction. Digital Turbine research reports that nearly 70% of users would use new discoverability features—if they were available—to find and download cool new games. This week, savvy studio leaders and growth gurus at Gamesforum Hamburg weigh in on things alternative, from app stores and alternative monetisation methods to the channels that are “gathering storm” and set to redefine mobile gaming in 2025.

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