I got to talk with Bethany Gremmel, Director of Culture and Brand Experience at Beck's Hybrids, a leading family-owned seed brand in the United States.

We cover the history and growth of Beck's, their innovative practices, and how they remain a family-owned business while supporting farmers.

Bethany also shares her personal journey within the company and insights into the importance of agriculture in Indiana.

You are going to learn about: -Beck's commitment to customer relationships (and their unconventional practices) -The significance of agricultural traditions in shaping their success. -Community impact far beyond the Hoosier State

Check out these great clips:

02:42 Bethany's Farming Background 05:01 The History of Beck's Hybrids 07:03 The Beck Family Legacy 15:06 Bethany's Journey to Beck's 19:25 Beck's Growth and Innovation 21:38 Customer Experience and Rewards 30:11 Future Growth and Market Expansion 30:49 Exclusive Insider Benefits 31:20 Opportunities for Farmers with Becks 31:51 Keller: Indiana's Trusted Law Firm 32:32 Expanding Becks' Reach 33:18 Fun Agriculture Questions 34:04 Misconceptions About Farmers 36:51 Innovations in Farming 40:03 Advice for Young Professionals 41:33 Lightning Round: Agriculture and Farming 50:09 Indiana's Hidden Gems

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