In this episode of The Digital Executive, host Brian Thomas welcomes Nir Efrat, CEO and Director of Virtually Human Studio (VHS), the pioneering Web3 gaming company behind Zed Run. With over 25 years in the gaming industry and leadership experience at companies like Zynga, King, and Take-Two Interactive, Nir shares his insights on bridging the gap between traditional gaming and blockchain-based experiences. He discusses the evolution of Zed Run, the challenges of Web3 adoption, and the importance of delivering real utility beyond speculation.

Nir also highlights VHS’s vision for Zed Champions, an upcoming iteration designed for mass accessibility and engagement, leveraging blockchain’s benefits while focusing on gameplay-first experiences. With major brand collaborations and an exciting launch on the horizon, this episode is a must-listen for anyone curious about the future of Web3 gaming.