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EXPOSING Mobile Performance Marketing Secrets! UA in 2024 and Beyond with Warren Woodward
Warren Woodward, co-founder and CMO at Upptic, provides real, no-nonsense advice about the current state of mobile performance marketing.
What are the current problems and issues in the market and how can studios grow their player base through mobile user acquisition today?
OUTLINE:
0:00 Intro
0:47 Why Warren is great to talk to about UA
2:00 Current state of mobile marketing & UA: What’s working and not working
12:50 What IDFA really did to mobile marketing
15:30 What happens if fingerprinting goes away
21:50 The problem with imprecise data
25:10 What are the channels and tactics that are currently successful
Applovin vs. Unity
31:37 Modern-day performance marketing team structure and staffing
40:19 The importance of unifying teams and data for success - avoiding the “blame game”
45:30 Advantages of UA at massive scale
52:37 Is the future of UA all about “brutal efficiency”?
👇 EPISODE LINKS:
- Warren Woodward: https://www.linkedin.com/in/warrendwoodward/
- Upptic: https://upptic.com/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
View all episodes
By Joseph Kim
4.4
88 ratings
Warren Woodward, co-founder and CMO at Upptic, provides real, no-nonsense advice about the current state of mobile performance marketing.
What are the current problems and issues in the market and how can studios grow their player base through mobile user acquisition today?
OUTLINE:
0:00 Intro
0:47 Why Warren is great to talk to about UA
2:00 Current state of mobile marketing & UA: What’s working and not working
12:50 What IDFA really did to mobile marketing
15:30 What happens if fingerprinting goes away
21:50 The problem with imprecise data
25:10 What are the channels and tactics that are currently successful
Applovin vs. Unity
31:37 Modern-day performance marketing team structure and staffing
40:19 The importance of unifying teams and data for success - avoiding the “blame game”
45:30 Advantages of UA at massive scale
52:37 Is the future of UA all about “brutal efficiency”?
👇 EPISODE LINKS:
- Warren Woodward: https://www.linkedin.com/in/warrendwoodward/
- Upptic: https://upptic.com/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
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