Patients are getting increasingly engaged in their treatments, becoming the decisionmakers not just recipients of care. But to design a successful solution for patient support with high user retention is, to put it mildly, an art. Every patient lives in a different home environment, has different personal goal and challenges, therefore a good disease management solution for patients needs to be highly personalized. The discussion you will hear today is focused on exactly that: what aspects to take into account when we’re addressing patient behavior and patient empowerment, to which extent can technology decrease the need for real-life human coaches, since last years have shown that apps work best in combination with coaches. I spoke to Claire Kamoun - executive director of patient innovation at the French company MedClinik. Claire also shared her thoughts on technology adoption in France.