According to WHO, 3 million deaths every year result from harmful use of alcohol. These deaths represent 5.3 % of all deaths. Australian organization Hello Sunday Morning has been tackling alcohol abuse for over a decade, with a digital approach, that has by today been developed to the level of a soon to be a digital therapeutic (DTx). Since the beginning of the COVID-19 pandemic and lock-down across the world, Hello Sunday Morning has been noticing an increase in alcohol consumption.In this episode,  Jamie Moore who is a  General Manager & Daybreak Co-Founder of Daybreak program at the Australian organisanition Hello Sunday Morning, talks about the early days of Hello Sunday Morning, the drinking culture in Australia and the meaning of community support in tacking alcohol addiction. When the organisation was founded over ten years ago, the emphasis was on binge drinking. By today, the user structure has changed and  Daybreak members are predominantly dependent drinkers, they are very much on the heavy end of drinking with 40+ drinks per week, while some users are moderate drinkers.

Recap of the show: https://www.facesofdigitalhealth.com/blog/s076-dtx-series-35-are-you-drinking-jamie-moore Hello Sunday Morning: https://www.hellosundaymorning.org/ DTx Alliance: https://dtxalliance.org/