The team sits down with Mal Cooper and gets into the details on successful marketing for self-published authors using Facebook ads. Mal's course on Facebook ads is well-known by the indie author community and she dispenses a lot of great advice with us in this episode.

 More about Malorie Cooper
 Facebook Ads & Marketing: https://storytellerlab.net
 Mal's Books: https://aeon14.com
 
 Sign-up for Upcoming BookFunnel Webinars
 https://calendly.com/jack_bookfunnel
 
 Join the Discussion in the BookFunnel Authors Facebook Group
 https://www.facebook.com/share/g/14N8Xw8JPc/
 
 Questions? We can help! Leave a comment on this video or at [email protected] and we'll get back to you as soon as we can with an answer to your question!
 
 00:00 Introduction and Personal Theories
 00:28 Meet the Hosts and Special Guest
 01:27 Vegas Adventures and Client Stories
 03:08 Author Interactions and Personality Types
 06:38 Tips from the Trenches: Writing and Marketing
 13:19 Mal Cooper's Writing Journey and Productivity
 19:02 The Importance of Facebook Ads for Authors
 29:22 Investing in Your Book Business
 29:55 Understanding Readthrough and Audience Targeting
 31:48 Reordering Your Series for Better Conversions
 33:06 Box Sets vs. Individual Books in Ads
 35:54 Maximizing Your Book's Potential
 43:47 Common Reasons Facebook Ads Fail
 52:51 Effective Targeting Strategies for Facebook Ads
 59:40 Exploring Target Audiences for Authors
 59:42 Leveraging TV Shows and Video Games
 01:00:25 Ancillary Interests and Niche Targeting
 01:00:53 Challenges with Demographic Targeting
 01:01:57 Effective Ad Strategies for Authors
 01:03:15 Understanding Facebook Ad Mechanics
 01:10:03 Optimizing Ad Spend and Conversion
 01:11:17 The Power of Reader Magnets
 01:18:15 Future Trends in Advertising
 01:22:13 Mal's Journey and Writing Philosophy
 01:28:18 Conclusion and Final Thoughts