Steve Chou has cracked the code on how to effectively communicate with his customers online.

By successfully utilizing Facebook Messenger's marketing opportunities – i.e., chatbots - he's been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation for different audiences, and increase his open rates and revenue per subscriber. It's all about spreading things around and having multiple ways to reach people, instead of just putting all of your eggs in one basket.