One of the common points of confusion for online entrepreneurs are Facebook Pages vs. Facebook Groups!

What’s the point of a Facebook Group?
Is having both going to be a TON of work?
Does having both make sense for your business?
How are they different?

Facebook Pages and Facebook Groups are two very different tools within Facebook’s platform that work in two very different ways. The strategy behind each tool needs to be different because of the unique qualities that each have. The disconnect between the function of Pages vs. Groups is just that, the strategy! Most online entrepreneurs spin their wheels thinking that Facebook Pages and Groups just aren’t for them and their business because they lack an effective strategy for taking those audiences and turning them into leads.

In today’s podcast episode I’m chatting all about the distinct differences between Pages and Groups and why both need to be treated differently. I’ll also be sharing a bit more about Facebook’s notorious algorithm, and realistic expectations behind organic reach when it comes to Pages and Groups.

QUICK TAKEAWAYS:

Every single social media outlet you have should be a lead generating tool.

You cannot run Facebook or Instagram Ads without a Facebook Page.

The true power of a Facebook Group lies in the platform itself. Because Groups aren’t affected by Facebook’s “pay to play” aspect, you can leverage the power of Facebook’s algorithm to grow your Group organically, and to turn it into a lead generating tool strategically.

RESOURCES:

If you want to leverage the power of your existing (or soon-to-be) Facebook Group and turn it into a lead-generating machine, join us in the From Wallflowers to Groupies: the ULTIMATE Facebook Group Challenge! Visit this link to get signed up: https://bit.ly/w2gchallenge

Get signed up for the 4 Steps to a Highly Engaged (and profitable) Facebook Group masterclass by visiting: https://bit.ly/facebookgroupmasterclass

Snag a 7-day trial and 50% off an annual membership (that’s $5 a month) for my new favorite fitness, workout at home, app, Fit On! Use code ALLISONHARDY50 at checkout! Visit: https://fiton.app/fitmom

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity

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LOVE THE PODCAST?

If you LOVED today’s episode, if it rocked your world and your eyes have been opened to a new way of thinking about Pages vs. Groups, and you want to pay it forward, please head to Apple Podcasts and subscribe and review the podcast! The more subscriptions and reviews we get, the more likely the podcast will get pushed to more aspiring or established 6-figure mompreneurs, just like you!

Music courtesy of www.bensound.com.