In this episode of The Digital Executive podcast, Brian Thomas welcomes Fahd Rafi, founder of Noodle Seed, an AI startup transforming how modern organizations operate through intelligent automation. Drawing from a background leading AI and data strategy at Google Cloud and Microsoft, Fahd shares how his mission is to “automate the ordinary and enable the extraordinary” through a new paradigm: Agents-as-a-Service.

Fahd explains how Noodle Seed builds agentic systems that go far beyond simple chatbots—by identifying business processes that should be automated, eliminated, or augmented with AI. He breaks down misconceptions around AI implementation, emphasizing the need for outcome-driven design over hype-driven deployment. Instead of charging by user seats or token usage, Fahd advocates for shared-value models where pricing aligns with business results.

From eliminating repetitive tasks to empowering enterprise teams with intelligent agents, Fahd offers a compelling vision of the AI-powered future—where human creativity is prioritized, and machines take care of the rest.

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