June 04, 2025

Failure to Remind People About Digital Giving: The Unforced Error Series

21 minutes

An “unforced error” is a term borrowed from sports, especially tennis, meaning a mistake made due to one’s own lapse rather than being forced by an opponent. In everyday language, it refers to an avoidable mistake or misstep, typically resulting from a lack of attention or care rather than external pressure. Thom examines one of the most common unforced errors in this podcast: failure to remind people about digital giving.

Digital giving has become one of the primary ways churches receive consistent, recurring donations.

Members who give digitally are often more regular in their generosity and less affected by seasonal attendance dips.

Many newer members are unaware of digital options unless they are regularly highlighted and explained.

Digital platforms not only increase convenience but also support sustained engagement with the church’s mission.

Failing to promote digital giving can result in missed opportunities to develop faithful givers.

Resources:

Chaney & Associates

The Church Advisory Podcast

Upward Running

“High Expectations: The Remarkable Secret for Keeping People in Your Church” by Thom S. Rainer (affiliate link)

The Hope Initiative

Church Answers Membership

FREE Research Report: New Surprising Insights

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The post Failure to Remind People About Digital Giving: The Unforced Error Series appeared first on Church Answers.

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