Farmers work too hard for what they earn. They need to earn more and work less for their way of life that should be profitable. Small farms are critical to local communities and food systems, but are especially outmatched by the resources available to larger farms — technology, equipment, sales and marketing teams, and back office staff. So in partnership with local farms in Sonoma County California, Ari Memar founded Farmhand to level the playing field by equipping farmers with the technology and services to win back local share of the food dollar and support a thriving local food system. www.farmhand.partners/farmtotabletalk