H&M, a Swedish brand and the world's second largest fast fashion retailer plays catch up with Zara and finally comes to Malaysia. Known for its affordable and fashionable clothes and large format stores, H&M differentiates by collaborating with designers, fashion names like Anna Dello Russo, and celebrities like David Beckham. Lex Keijser, the Country Manager of Greater China, Singapore and Malaysia tells what's in store.

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